Invest in Marche Region originated from the willingness to merge EU policies on the attraction of investments to European Regions and the guidelines of the Regional Council of the Regione Marche for the five year period of 2005-2010.
The commitment for the internationalisation of the Marche the main operative addresses of the Programme of the Regional Government, born from the knowledge that the growth of the Marche community will always depend on its capacity to intercept the new trends in international demand and to be able to attract new investments.
The Attraction Project – Invest in the Marche Region answers the marketing principles of the territory identified in the 1.5 Measure of the Government Programme. The Measure foresees marketing activities aimed at guaranteeing a decisive impulse to the international promotion of the local production system.
The project was born as a spin-off to the 2006 Open Days in Brussels, an EU initiative aimed at facilitating the communications between experts and public and private stakeholders on the theme of attracting investments. The presence of the Regione Marche in Brussels represented a stating point for a more vast and long lasting activity of attracting investments.
The project is articulated in the following phases:
Phase 1 – Creation of information material on business opportunities in the Marche
Phase 2 – Creation of a dynamic Internet Site for the attraction of investments
Phase 3 – Monitoring and following up of foreign investors who have taken a chance on the Marche.
Phase 4 – Case Histories